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YouTube COPPA Law Is GARBAGE! | Rikki Poynter

RIKKI POYNTER: If you care about
having educational content readily available to you and also
the future of deaf creators, this video is going to be for you. Hello, and welcome back to the channel. So let’s talk about YouTube and the
Children’s Online Privacy Protection Act and why I’m worried about it. I’m worried that this is
going to make things much more difficult for hearing
and deaf people, especially deaf children,
to learn sign language online. And also, find deaf and
sign language-related content to enjoy. And this affects deaf creators
such as and not limited to ASL Nook, Deafies in Drag,
Bill Vicars, ASL Hawaii, Signed with Heart, Deaf Japan TV,
and more. These channels either have children
directly involved in their videos or they have something
that could possibly attract children to these videos. And also me, because I talked about
“childlike” things in my videos and I have them sometimes
in the background of my videos or I’m wearing a T-shirt that has
these types of things printed on them. So, come January 2020,
some of these creators can be expected to lose 60-90%
of their revenue and they may be forced to give up
pursuing a career on YouTube. So there are two kinds
of ads on YouTube: Contextualized and personalized. Contextual ads are generalized ads
served based on the topic of the video. And personalized ads are served
based on the viewer’s habits. So, what videos they’re watching or what products they’re looking up
on the internet. And 90% of the revenue generated
on YouTube is from personalized ads. So, what exactly is the Children’s
Online Privacy Protection Act, AKA ‘COPPA’ or ‘cope-ah’ as it’s
also been pronounced? Basically, people aren’t allowed to collect private information
on children on the internet without explicit parental consent. And this has to be done either
by phone, fax or email, with digital signature or via a letter delivered through the post office. COPPA was passed in 1998 to deter
predatory advertisers and it was revised in 2013
to include cookies or “persistent identifiers” and personalized ads,
also known as “behavior ads”. So, COPPA is a 20-year-old law
and YouTube knew about this. And for a while, six years ago,
YouTube was given immunity for a mixed audience. But then in 2018,
parents started getting concerned, that started getting more and more, because they were noticing
some odd patterns going on. The FTC uncovered email exchanges
between Hasbro and Mattel and they also uncovered promotional
materials for advertisers that highlighted YouTube as the
number one website for children between the ages of
2 and 12-years-old. They beat Disney and Nickelodeon. And YouTube deliberately promoted
two incredibly popular YouTubers that we have right now. Jake Paul, who admitted to
selling shirts to children between the ages of 8-14 years old, and Ryan ToysReview who had
an FTC complaint filed against him earlier this year for
targeting preschoolers. And in September, YouTube was found guilty of violating COPPA
with a decade of perjury and fined $170 million. So why is YouTube at fault? YouTube develops profiles
based on our age, gender, preferences, finances, et cetera based on the types of videos
that we watch and how we interact with
our favorite creators. And YouTube purposely catered
personalized ads to viewers who they knew were children. Saying that you’re 13 years or older when you’re signing up for
a YouTube account is irrelevant, as you can watch videos
without an account. And adults and babysitters, et cetera
were allowing children to watch YouTube
completely unsupervised. Now, YouTube is not the only platform that’s being forced by the FTC
to comply with COPPA. TikTok, a Chinese-owned
social media platform was threatened to have their app removed
from American stores because they didn’t comply. And in response to that, Chinese
social media apps developed an algorithm that can detect if a viewer is a child and they interrupted serving ads
to children at a user level instead of putting the burden on the creators. So, the FTC does allow
mixed audience content to be enjoyed by everyone of all ages. So, like TikTok, Netflix and Facebook, which has measures to detect
if a viewer is a kid and they can age-gate the content. However, because YouTube
wants to continue to collect data from children by pretending that
they’re consensual adults, YouTube is forcing independent
content creators to designate whether or not their video is for kids. Now, YouTube could allow a middle ground
of mixed audience exceptions, but them acknowledging that option
means that YouTube becomes responsible for turning off personalized ads
for viewers expected to be children on a per individual basis. Now, the problem is that YouTube
is responsible for gathering data on who watches our content and for recommending videos to viewers
based on their watch history. We, the content creators, have no
idea who is watching our videos, what they previously watched,
what videos are served alongside ours, or what ads are shown on our videos. Nor can we easily opt out of
certain types of personalized ads. There’s no way for us to find out
if YouTube’s marketing department is pitching us to advertisers without
our explicit consent. If our videos are being shown
alongside kids’ content or being watched by children,
we have no idea and YouTube refuses to share
this information with us, the independent creators. So YouTube will be rolling out an
algorithm to detect children’s content and while Commissioner Slaughter
recommended a “technological stopgap”, Chairman Simon and Commissioner Wilson
dissented against the proposal. And Commissioner Chopra and Director
Andrew Smith acknowledged that YouTube’s decisions will harm
the quality of content as well as small businesses and they recommend
relaxing the protocols. And the FTC does not require YouTube
to self-police creators. And the new algorithm is stress-inducing because each of us have
false copyright claims filed against us, have false community strikes and
have been demonitized out of context. And it took two years for AI
to stop falsely demonitizing creators. False positives happen all the time
and continue to happen. I’m concerned that deaf creators won’t
be able to produce educational content or independent entertainment media and now will be forced to have to pursue
a different career path. We need deaf-centric stories, movies,
lessons, et cetera, available to everyone of all ages. It will prevent language deprivation. They help deaf people make friends
and develop self-esteem, they help us
maintain a community, and help us feel like we have
a sense of belonging. You know, things l was searching for
years ago. And I found that stuff here
and elsewhere on the internet. If you want to help,
you can sign the petition that will be below
in the description box and let the FTC know what your thoughts
and concerns or feelings are on their website. But know that the FTC is not the enemy here. If you want to know more about deaf creators
and get more videos from us, please hit that subscription button
and hit the notification bell so you don’t miss out on
any future uploads. If you want more original deaf-created
content from yours truly, then please consider being
a pledge on my Patreon. And there you’ll find more exclusive
videos, writings, merch discounts. It always helps me out. Thank you so much for taking the time
out of your day to watch this video. I really appreciate it. Translation link, if you would like to
help out with translations, will also be down below
in the description box. Again, thank you for watching
and I’ll see you later. Bye.

23 Replies to “YouTube COPPA Law Is GARBAGE! | Rikki Poynter”

  • New #MyAccessibilityMyChoice shirt sale ends TOMORROW NIGHT!
    If you like my work and would like to support it, feel free to leave a tip or buy merch (30% off using code “BF30” – good until December 3rd!):

  • ❤🖤💜💛💚💙❤
    Please do not go away please what can i do please tell me what can i do please

  • This wouldn't be an issue at all if YouTube didn't collect so much personal data on its users without their consent. What they should have done was stop spying on children…

  • Pretty much agree with everything you said here, especially where censorship, parents' responsibilities and education are concerned. People on this platform, like you, have articulated it better than I ever could. And I would hate to not see more of my favourite channels on here.

    Also the fines…is it really that much per video? That's a lot of money to cough up…

  • Does YouTube no longer allow people to share videos on other platforms? I just tried to share this on Twitter (because more people need to understand what COPPA really means for creators) and it refused to let me.

  • In the email I received, mixed audience was going to be an option. Then I went to go label my videos and it was just not kid friendly and kid friendly. I had to label all of mine not kid friendly. I have baby food challenges, talking about chronic illnesses but they're not considered kid friendly. 🙁 nothing inappropriate is even said or done

  • Thank you for the extra information. Most people just talk about what it means for their channel not what has been going on bts and what it means for content educators. I'm definitely going to share this.

  • I've had comments disabled on some of my videos. I guess YouTube thinks I'm a child part of the time though I keep changing the settings back. I'm 28.

  • If anyone can find someone who can stoppa COPPA from what they’re about to do to YouTube, then that would be very much appreciated. I really can’t live without what YouTube is supposed to be made for.

  • It’s going to shake out better for creators than most people think.

    Creators get a fraction of the revenue YouTube takes in so they are hurt right along side us. They will work something out.

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