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Six emerging trends in media and communications


Hello, and welcome to ACMA TV. Today, we’re talking with Hugh Clapin,
who heads up our research team about emerging trends
in media and communication. Hugh, this is a terrific report. What do you find most interesting about the emerging trends? Half of Australians own a laptop and a smartphone and a tablet. That’s up from about 28 percent a year ago. We know that young adults, people 18-24,
63 percent of that group use six or more communication services
to regularly communicate with others. That tells that there’s a lot of choice in the way people communicate. Wearable technology, such as this, has really taken off. What can you tell us about that trend? The trend is really interesting.
We’ve seen industry forecasts saying that whilst there might be 22 million
of those sort of wearable devices… around the world at the moment,
that could explode to 177 million… in a few years time. What that means,
is an explosion of personal data. Often, it’ll be health data or information that’ll tell you about
your fitness or your well-being… but all sorts of other things as well.
Location and so on. Different kinds of data that’s not available
now, you’ll be in control of, hopefully but it’ll be available. It’ll be out there.
It’ll be being used by apps. How are we gonna manage that? How are
we gonna work with that explosion of personal information? I think that’s
an interesting thing that we as individuals as well as governments and industry,
are really gonna wanna have a look at. Hugh, what about good old television? How are people consuming it? Television viewing is going through some interesting changes at the moment, Emma. Traditional TV viewing, free-to-air,
subscription TV, pretty much everyone in Australia
watches that in a week 97 percent, our figures show. What we’re
seeing is nearly 8 million Australians accessing professionally produced
video content over the internet. Eighty-five percent of those are accessing “catch-up” TV. This is a real change that’s in addition to the traditional TV viewing. What we’re also seeing is that change to multiple devices. When people are watching TV, they’ve got other devices with them. They’ve got their smartphone. They might even have their tablet as well. So you’re not really concentrating on
just the one thing and it’s certainly not live-to-air. Maybe you are. Sometimes that’s the case. Because what you might be getting
on your smartphone or your tablet are tweets or discussions that are
precisely about the content online. Or it might be distracting you. It might be taking you somewhere else while the TV’s going on. About three-quarters of Australians say that they’ve accessed the internet
while watching TV. It’s a different viewing environment
to the traditional one TV, watching that content,
and focusing on it. So, Hugh, what else can people read about in the report? There’s some interesting trends about how we communicate and how that’s changing. Over-the-top messaging services and their relationship to old-fashioned SMS. Internet telephony and how that’s changing. Big changes there and how people use things like VOIP over the internet. These are gonna have big implications for communications into the future. -Where can people download the report?
-If you click the link below, you’ll be able to download a copy.
-Thanks, Hugh.

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