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How To Learn Sign Language

Reading Body Language Myth: 93% of Communication is Nonverbal

– Truth or lie. 93% Of all communication is nonverbal. (dramatic music) (dramatic music) – We keep hearing that 93% of all communication is
non verbal. Excellent. You might be thinking, I don’t need to worry about what is coming out of my mouth at all. – No. I can just read a book
simply by just looking at it. – You know what? We
have a study about this because this is based
on a very famous study by Albert Mehrabian. – Don’t even read the words, just look at it. 93% of all
communication is nonverbal. – I have the study here. So what Mehrabian said
in this classic study is that 7% of our understanding is around the words used, 38% is the tone of voice,
volume, rate of speech and vocal pitch and 55% is facial
expressions, hand gestures, postures, and other forms of body language but this is about the emotional impact of the message. – There you go. – So it’s not about the
sense of the message, he was talking about the total impact, the emotional impact of the message. – So in order for me to get theory of mind of somebody else to
get a sense of a theory about what they’re thinking, feeling and intending towards me, my brain mainly wants
to see what’s happening. It partly wants to hear the
tonality of their voice, the music of their voice, and in order to get a
feeling for their emotion, I’m not really concerned
with what they’re saying. That’s the point, when it
comes to getting a sense of somebody else’s emotions, we’re not concerned with
what they’re saying then, we’re mostly concerned
around what they’re doing and how they’re sounding. For more tips on body language, go to our website,, and buy the book, Truth and Lies what people
are really thinking. (dramatic music)

4 Replies to “Reading Body Language Myth: 93% of Communication is Nonverbal”

  • I love these videos, keep it up. It always pains me to read about the generic term of communication and its interpretation. Such as books like 'The Definitive Book Of Body Language' (albeit a great read), whereby this 100% communication breakdown is described but not fully explained. I think it's partly to entice the target audience into believing that what they're about to read is far more important than it actually is intended, 93% more so than verbally. Still, as mentioned, great vids!

  • I think that's what people mean by "communication" anyway. The English language doesn't exactly what a great variety of words to describe different modes of communicating, so it's popular to default to that word for everything. For myself, I've a special kind of childhood trauma that gears me toward observing people to know their intentions. This means words are important to me, but they're not as important as all the other stimuli going on. It just conveys what the other person wants me to think or know, or just some unconscious spastic response.

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