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How to create content with limited production capacity – Content Communication Q&A

The first port of call is to go
back to your analysis of the audience, And the needs of the audience, to understand
what’s the priority for that audience And where are you going to get
your biggest return. Once you understand that
and the audience as it connects to your
specific communication objective You have then got to
allocate those resources. If you don’t have those resources internally there’s the opportunity to outsource
to any number of good agencies who would be able to help with
being able to deliver that. Importantly when you do outsource make
sure that your brief is very clear it’s very specific and it’s time bound
so people know what they’ve got to produce, what the audience is that they
seek to engage with And by what time they have to
deliver those particular products.

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