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Every Gesture Counts – Episode 4: Quality

Michelin presents
Every gesture counts Quality… isn’t something you can achieve straight away, just like that. Firstly, you have to carefully select the raw material. For us, it’s the mineral lens. Then you have to successfully preserve its high quality until the end of the process. And that’s when a bit of attention, precision and a lot of patience are required. We constantly check and clean our lenses to create faultless optical surfaces. Quality, it starts at the very beginning of the process. I mean… the most important thing is that you have to choose the BEST raw materials, and then, working by always keeping in mind to respect them. Personally, it’s a pretty strong feeling
when I think that what I do, every day and every step of the way, guarantees the quality of the final product, our ultra-high performance tyres. When it comes to passion
every gesture counts All episodes on Michelin website

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